A social-media impersonation attack in which a criminal poses as a brand's support account and approaches customers who have publicly asked for help, then redirects them to disclose credentials, payment information, or recovery codes.
Category: fraud prevention. Part of the Identity Technologist Glossary — more than 200 practitioner-grade definitions covering identity verification, KYC/AML, biometrics, fraud prevention, and compliance. See all terms at https://identitytechnologist.com/glossary.